Wye Valley and Forest of Dean Tourism

A unique region that covers three counties and spans the English and Welsh border, the Wye Valley and Forest of Dean is a destination bursting with outdoor adventure, award-winning food and great accommodation.

Inside Media began its work with the tourism association in 2015 ahead of the launch of the Film and TV Trail. Puzzlewood, an attraction in the Forest of Dean, had most recently hosted the film crew of ‘Star Wars: The Force Awakens’ but already had a track record of appearing in famous film and TV productions – as did other local locations.

To amplify this story, Inside Media used the release of the film and explicitly tied it to the destination by recruiting local surfers to ride the Severn Bore, dressed as Stormtroopers – the Bore is the second largest tidal river wave in the world.

The images went viral around the world to spread the message of the incredible offering the region has for film and TV buffs, and the visitors drawn to featured locations.

From then on, Inside Media had a great jumping-off point when speaking to journalists about the destination, pitching press trips and raising its profile with travel writers and in partnership with Visit Britain, Visit England and Visit Wales.

For the launch of the Film and TV Trail, we were shortlisted for a CIPR Excellence Award and won Silver in the CIPR PRide Awards – both in the Low Budget Category.

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