Sharp's

Sharps The Times, Daily Telegraph, Yum! magazine

Founded in 1994, Sharp's Brewery is an award-winning, modern brewer of cask conditioned beer based at Rock in Cornwall. It has grown rapidly to become the largest brewer of cask conditioned beer in the South West, driving the resurgent interest in beer.

The Cornish brewer appointed Inside Media early in 2009 to provide communication support for corporate and brand awareness. The growing reputation and popularity of Sharp’s and its brands is enhanced by an effective media relations campaign that generates lots of coverage.

PR activity included:

  • Product launches
  • Product placements
  • News announcements
  • Business briefings
  • Submitting commentary on issues within the industry and social affairs
  • Enhancing sponsored initiatives
  • Support for award wins

Inside Media has also developed and managed events featuring Rick Stein to support the brands that are collaboration between Sharp's and the celebrity chef, writer and broadcaster.

The business was acquired by Molson Coors Brewing (UK) in February 2011. Inside Media supported the announcement to customers and stakeholders through effective media relations to secure positive coverage globally, nationally and regionally.

Our Clients

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Some Testimonialsfrom satisfied customers & partners

Inside Media and 72 Point have proven that they can secure the coverage that we previously had not been able to achieve. The team works closely with us to make sure that they are developing stories that are not only newsworthy but also clearly communicate our brand messages. They deliver a good return on our investment which us increasingly important in today's environment”Laura Hardy, Communications Manager, Continental Tyres

We are really impressed with the amount of coverage we’ve received from working with 72 Point and Inside Media. Holy Cow! sauces have been in many national newspapers, on the BBC – radio, online and on TV! A very successful first project, and we’ll definitely be looking to work again with this team”Anu Bhandari, Founder & Managing Director Holy Cow!

Over several years Inside Media has provided outstanding support to the NACM and the cider industry. Their work has done much to ensure our objectives are being met,if not exceeded.Henry Chevallier Guild Chair of the National Association of Cider Makers”

Inside Media is much more than a regular PR agency. Their approach to achieving good results is intelligent and targeted. The clients’ objectives are never compromised and the overall aim is always to gain a worthwhile news stories rather than routine column inches.”Joe Keohane, Director Sharp's Brewery

Over the 3 years that we have worked together, Inside Media have become a vital extension of our marketing department. They work with great enthusiasm and creativity, and they know our business as well as we do, which enables them represent us as effectively as possible.”Rob Oakley, Brand Manager Kettler GB