Savanna

Savanna Yorkshire Evening Post, Independent, The Publican, The Grocer

The iconic Savanna, South Africa's number one premium cider produced by Distell, is made using Granny Smith apples from the Western Cape. The ‘New World’ cider has a unique serve best enjoyed straight from the glass bottle with a slice of lemon popped in the top.

The cider brand appointed Inside Media to raise their profile and support brand communication within trade and consumer media. The brand has seen great popularity enhanced by PR support which has seen it raise its distribution to all major UK retailers.

Ongoing PR support includes:

  • Promote new offerings
  • Product placements
  • News announcements
  • Submitting commentary on trade issues
  • Enhancing sponsored initiatives
  • Support for award wins