Punch

Punch Taverns Manchester Evening News

Punch is the leading pub company in the UK, with over 7,100 pubs across its leased and managed portfolio.

The group approached Inside Media and WSA - a partner (fulfilment) agency - to help them drive footfall. The most recent promotion was a free pint offer within Manchester Evening News (MEN) to coincide with the start of the Carling Cup.

Thanks to Inside Media’s contacts within the newspaper, the promotion achieved seven front page splashes (pre and during promotion) in the newspaper.

The redemption rates from consumers and cost of activity per outlet significantly exceeded the expectations of the client.

During the promotion, MEN reported a circulation increase of 5% - which their Sales Manager commented was a first in her experience with the publisher.

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Some Testimonialsfrom satisfied customers & partners

Inside Media and 72 Point have proven that they can secure the coverage that we previously had not been able to achieve. The team works closely with us to make sure that they are developing stories that are not only newsworthy but also clearly communicate our brand messages. They deliver a good return on our investment which us increasingly important in today's environment”Laura Hardy, Communications Manager, Continental Tyres

We are really impressed with the amount of coverage we’ve received from working with 72 Point and Inside Media. Holy Cow! sauces have been in many national newspapers, on the BBC – radio, online and on TV! A very successful first project, and we’ll definitely be looking to work again with this team”Anu Bhandari, Founder & Managing Director Holy Cow!

Over several years Inside Media has provided outstanding support to the NACM and the cider industry. Their work has done much to ensure our objectives are being met,if not exceeded.Henry Chevallier Guild Chair of the National Association of Cider Makers”

Inside Media is much more than a regular PR agency. Their approach to achieving good results is intelligent and targeted. The clients’ objectives are never compromised and the overall aim is always to gain a worthwhile news stories rather than routine column inches.”Joe Keohane, Director Sharp's Brewery

Over the 3 years that we have worked together, Inside Media have become a vital extension of our marketing department. They work with great enthusiasm and creativity, and they know our business as well as we do, which enables them represent us as effectively as possible.”Rob Oakley, Brand Manager Kettler GB