Our work

National Association of Cider Makers (NACM)

The NACM is the official trade body for the UK cider industry.

Inside Media supports the NACM through media relations, public affairs, issues/crisis management, trade PR and national and regional consumer media relations.

For several years Simon Russell has been spokesperson for the NACM and been instrumental in the work to transform the public perception of cider and the cider industry.

Inside Media regularly places positive features on cider in national newspapers, supplements, consumer magazines, trade/business media and TV/radio, as well as supporting the cider industry on a number of important social and government issues.

Inside Media director Simon Russell recently appeared on ITN to represent the cider industry when News At Ten ran a high profile report exploring alcohol misuse.