Continental Tyres

Continental Tyres Daily Star, Daily Express, Daily Telegraph

Inside Media has been the retained UK agency for the Continental Tyres consumer account since January 2009.

Continental's objective is to extend its audience reach outside existing activity, which focussed on trade media and specialist consumer motoring press. Therefore, Inside Media's aim is to promote Continental as an authoritative brand in terms of motoring safety.

Inside Media has produced a variety of campaigns for Continental including 3minmax – promoting the idea that it is easy to check your tyres in 3 minutes or under, with a dedicated website www.3minmax.com. This website won the 'best website' category at the 2010 CIPR PRide Awards.

As Continental was also an Official Sponsor of the 2010 FIFA World Cup™, Inside Media supported the investment with PR, ensuring that Continental is linked with the tournament and football.

We also jointly run the @ContiUK twitter account, working with the in-house team, using competitions to build followers and communicating the expertise of the brand with links to safety information.

The account also includes working on the Uniroyal brand, the rain expert tyre, which is owned by Continental.

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Some Testimonialsfrom satisfied customers & partners

Inside Media and 72 Point have proven that they can secure the coverage that we previously had not been able to achieve. The team works closely with us to make sure that they are developing stories that are not only newsworthy but also clearly communicate our brand messages. They deliver a good return on our investment which us increasingly important in today's environment”Laura Hardy, Communications Manager, Continental Tyres

We are really impressed with the amount of coverage we’ve received from working with 72 Point and Inside Media. Holy Cow! sauces have been in many national newspapers, on the BBC – radio, online and on TV! A very successful first project, and we’ll definitely be looking to work again with this team”Anu Bhandari, Founder & Managing Director Holy Cow!

Over several years Inside Media has provided outstanding support to the NACM and the cider industry. Their work has done much to ensure our objectives are being met,if not exceeded.Henry Chevallier Guild Chair of the National Association of Cider Makers”

Inside Media is much more than a regular PR agency. Their approach to achieving good results is intelligent and targeted. The clients’ objectives are never compromised and the overall aim is always to gain a worthwhile news stories rather than routine column inches.”Joe Keohane, Director Sharp's Brewery

Over the 3 years that we have worked together, Inside Media have become a vital extension of our marketing department. They work with great enthusiasm and creativity, and they know our business as well as we do, which enables them represent us as effectively as possible.”Rob Oakley, Brand Manager Kettler GB