The People, Daily Mirror
The Carling brand first worked with Inside Media on a project developed for Punch Pubs.
Such was the success of that activity that Carling approached Inside Media and WSA - a partner (fulfilment) agency - to develop further activity designed to drive consumer trial and build awareness is a cost effective way.
Thanks to an imaginative approach and Inside Media’s media contacts three parallel promotions were run with two national newspapers and a number of regional titles (to match the geography of specific retailers).