BRISTOL 2018

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Inside Media was recruited to support the successful bid for Bristol to be selected as a host city for the World Cup 2018 (had England been awarded the tournament).

The aim was to raise awareness of Bristol's bid to be chosen by the FA as a host city in England's 2018 World Cup bid and encourage people to register their support for the city online or by text.

Timescales were short and this meant a campaign had to be proactive and look for coverage that could be generated almost instantly.

Inside Media worked with the key regional daily to provide ideas and opportunities for relevant news stories in the build-up to the England bid announcement. We also recruited award-winning Bristol-based Pieminister to develop a one-off Bristol 2018 Bid pie called 'World Cup's at Steak', helping to endorse the campaign and create an appetite for the bid's success.

The limited edition pie was delivered to Bristol radio and TV stations during live breakfast shows and coverage was achieved on all targeted radio stations.

Working together with our sister companies, 72Point and OnePoll, we carried out two surveys to create stories of national interest including, Most Watched World Cup, Best City, Friendliest Football Grounds and Fans Favourite Locations.

Coverage was achieved in the national papers and Simon Russell was interviewed on TalkSport. We also supplied copy directly for the FA website after securing coverage via ITV's live broadcast of an FA Cup tie.

The Bristol 2018 received more registered expressions of support via text and online than any other bidding city.

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Some Testimonialsfrom satisfied customers & partners

Inside Media and 72 Point have proven that they can secure the coverage that we previously had not been able to achieve. The team works closely with us to make sure that they are developing stories that are not only newsworthy but also clearly communicate our brand messages. They deliver a good return on our investment which us increasingly important in today's environment”Laura Hardy, Communications Manager, Continental Tyres

We are really impressed with the amount of coverage we’ve received from working with 72 Point and Inside Media. Holy Cow! sauces have been in many national newspapers, on the BBC – radio, online and on TV! A very successful first project, and we’ll definitely be looking to work again with this team”Anu Bhandari, Founder & Managing Director Holy Cow!

Over several years Inside Media has provided outstanding support to the NACM and the cider industry. Their work has done much to ensure our objectives are being met,if not exceeded.Henry Chevallier Guild Chair of the National Association of Cider Makers”

Inside Media is much more than a regular PR agency. Their approach to achieving good results is intelligent and targeted. The clients’ objectives are never compromised and the overall aim is always to gain a worthwhile news stories rather than routine column inches.”Joe Keohane, Director Sharp's Brewery

Over the 3 years that we have worked together, Inside Media have become a vital extension of our marketing department. They work with great enthusiasm and creativity, and they know our business as well as we do, which enables them represent us as effectively as possible.”Rob Oakley, Brand Manager Kettler GB