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	<title>Inside Media</title>
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	<link>http://www.insidemedia.uk.com/blog</link>
	<description>the UK&#039;s only communication &#38; PR agency that actually operates &#039;inside the media&#039;</description>
	<lastBuildDate>Wed, 25 Jan 2012 17:34:16 +0000</lastBuildDate>
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		<title>Our search for a star</title>
		<link>http://www.insidemedia.uk.com/blog/2012/01/our-search-for-a-star/</link>
		<comments>http://www.insidemedia.uk.com/blog/2012/01/our-search-for-a-star/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 17:34:16 +0000</pubDate>
		<dc:creator>amy.finlayson</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.insidemedia.uk.com/blog/?p=145</guid>
		<description><![CDATA[So, there aren’t that many exciting things happening at this time of year – but here’s one – we’re recruiting! We don’t go in for job titles here as we’re a small agency and work closely together as a team &#8230; <a class="button" href="http://www.insidemedia.uk.com/blog/2012/01/our-search-for-a-star/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Predictions for 2012, we can absolutely guarantee &#8230;</title>
		<link>http://www.insidemedia.uk.com/blog/2012/01/predictions-for-2012-we-can-absolutely-guarantee/</link>
		<comments>http://www.insidemedia.uk.com/blog/2012/01/predictions-for-2012-we-can-absolutely-guarantee/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 14:11:00 +0000</pubDate>
		<dc:creator>Simon Russell</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[In The Media]]></category>
		<category><![CDATA[PR tips]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Euro 2012]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR success]]></category>

		<guid isPermaLink="false">http://www.insidemedia.uk.com/blog/?p=134</guid>
		<description><![CDATA[&#8230; that the number of major anniversaries and events of real significance in 2012, the continued exponential rise of bloggers and social media commentators and the breadth of topics that now find an audience means there will be more opportunities &#8230; <a class="button" href="http://www.insidemedia.uk.com/blog/2012/01/predictions-for-2012-we-can-absolutely-guarantee/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Ring in the changes</title>
		<link>http://www.insidemedia.uk.com/blog/2011/12/ring-in-the-changes-in-2012/</link>
		<comments>http://www.insidemedia.uk.com/blog/2011/12/ring-in-the-changes-in-2012/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 14:11:51 +0000</pubDate>
		<dc:creator>gail.painter</dc:creator>
				<category><![CDATA[In The Media]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR agencies]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.insidemedia.uk.com/blog/?p=115</guid>
		<description><![CDATA[Christmas is nearly here!  We’re halfway through the office Quality Street tin and given in to the Christmas playlist.  It’s no secret; I ‘heart’ Michael Bublé anyway! &#160; But, before we head off for that well-earned, last holiday of the &#8230; <a class="button" href="http://www.insidemedia.uk.com/blog/2011/12/ring-in-the-changes-in-2012/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Bursting with PRide</title>
		<link>http://www.insidemedia.uk.com/blog/2011/10/bursting-with-pride/</link>
		<comments>http://www.insidemedia.uk.com/blog/2011/10/bursting-with-pride/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 14:41:46 +0000</pubDate>
		<dc:creator>gail.painter</dc:creator>
				<category><![CDATA[In The Media]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[Award]]></category>
		<category><![CDATA[bristol]]></category>
		<category><![CDATA[CIPR]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Pride]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[West of England]]></category>
		<category><![CDATA[win]]></category>

		<guid isPermaLink="false">http://www.insidemedia.uk.com/blog/?p=101</guid>
		<description><![CDATA[Once a year, we gather with our industry peers, for the CIPR West of England PRide Awards – our very own industry ‘Oscars’. An opportunity to share in the past year’s achievements, catch up people and maybe pick up an &#8230; <a class="button" href="http://www.insidemedia.uk.com/blog/2011/10/bursting-with-pride/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Cider (in the) House Rules?</title>
		<link>http://www.insidemedia.uk.com/blog/2011/09/cider-in-the-house-rules/</link>
		<comments>http://www.insidemedia.uk.com/blog/2011/09/cider-in-the-house-rules/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 12:15:12 +0000</pubDate>
		<dc:creator>Simon Russell</dc:creator>
				<category><![CDATA[In The Media]]></category>
		<category><![CDATA[PR tips]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[cider]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[great result]]></category>
		<category><![CDATA[House of Commons]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[measureable]]></category>
		<category><![CDATA[NACM]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[value added]]></category>
		<category><![CDATA[Westminster]]></category>

		<guid isPermaLink="false">http://www.insidemedia.uk.com/blog/?p=76</guid>
		<description><![CDATA[A regular theme in our industry is that activity undertaken (in-house or agency) needs to measureable – exactly right in my view. If we cannot know the impact of what we do, then what hope that we might demonstrate the &#8230; <a class="button" href="http://www.insidemedia.uk.com/blog/2011/09/cider-in-the-house-rules/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>STOP PRESS&#8230;&#8230;..Inside Media Picks Up Bath Ales Brief</title>
		<link>http://www.insidemedia.uk.com/blog/2011/09/stop-press-inside-media-picks-up-bath-ales-brief/</link>
		<comments>http://www.insidemedia.uk.com/blog/2011/09/stop-press-inside-media-picks-up-bath-ales-brief/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 11:52:55 +0000</pubDate>
		<dc:creator>gail.painter</dc:creator>
				<category><![CDATA[In The Media]]></category>
		<category><![CDATA[bath ales]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[brewery]]></category>
		<category><![CDATA[bristol]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[gem]]></category>
		<category><![CDATA[inside]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pub]]></category>
		<category><![CDATA[south west]]></category>
		<category><![CDATA[win]]></category>

		<guid isPermaLink="false">http://www.insidemedia.uk.com/blog/?p=90</guid>
		<description><![CDATA[South West brewery and pub operator, Bath Ales, has appointed the Bristol-based communication and PR agency, Inside Media to handle its first-ever Public Relations campaign. Bath Ales, which was set up in 1995 by ex-employees of Smiles Brewery, has tasked &#8230; <a class="button" href="http://www.insidemedia.uk.com/blog/2011/09/stop-press-inside-media-picks-up-bath-ales-brief/">Continue reading</a>]]></description>
		<wfw:commentRss>http://www.insidemedia.uk.com/blog/2011/09/stop-press-inside-media-picks-up-bath-ales-brief/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Engaging consumers?</title>
		<link>http://www.insidemedia.uk.com/blog/2011/08/engaging-consumers/</link>
		<comments>http://www.insidemedia.uk.com/blog/2011/08/engaging-consumers/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 13:08:44 +0000</pubDate>
		<dc:creator>Simon Russell</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[In The Media]]></category>
		<category><![CDATA[PR tips]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[engaging]]></category>
		<category><![CDATA[expert judge]]></category>
		<category><![CDATA[great idea]]></category>
		<category><![CDATA[rocket science]]></category>
		<category><![CDATA[Sainsburys]]></category>

		<guid isPermaLink="false">http://www.insidemedia.uk.com/blog/?p=64</guid>
		<description><![CDATA[Some might argue that consumers can be anything but engaging, but it is (rightly) the way of the world now that brands and businesses have the ambition to get closer to their customers. In some instances this was, and still &#8230; <a class="button" href="http://www.insidemedia.uk.com/blog/2011/08/engaging-consumers/">Continue reading</a>]]></description>
		<wfw:commentRss>http://www.insidemedia.uk.com/blog/2011/08/engaging-consumers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Glittering success? Awards can build businesses and brands</title>
		<link>http://www.insidemedia.uk.com/blog/2011/08/glittering-success-awards-can-build-businesses-and-brands/</link>
		<comments>http://www.insidemedia.uk.com/blog/2011/08/glittering-success-awards-can-build-businesses-and-brands/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 10:01:08 +0000</pubDate>
		<dc:creator>amy.finlayson</dc:creator>
				<category><![CDATA[PR tips]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.insidemedia.uk.com/blog/?p=55</guid>
		<description><![CDATA[Like the commercial equivalent of the end of term report, awards success can shape future prospects – worth knowing as ‘Awards Season’ kicks off. Winning awards celebrates achievement, motivates staff and creates a very positive impression with new and prospective &#8230; <a class="button" href="http://www.insidemedia.uk.com/blog/2011/08/glittering-success-awards-can-build-businesses-and-brands/">Continue reading</a>]]></description>
		<wfw:commentRss>http://www.insidemedia.uk.com/blog/2011/08/glittering-success-awards-can-build-businesses-and-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Summertime, ready for Christmas?</title>
		<link>http://www.insidemedia.uk.com/blog/2011/06/summertime-ready-for-christmas/</link>
		<comments>http://www.insidemedia.uk.com/blog/2011/06/summertime-ready-for-christmas/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 09:34:47 +0000</pubDate>
		<dc:creator>Simon Russell</dc:creator>
				<category><![CDATA[PR tips]]></category>
		<category><![CDATA[Christmas Gift Guide]]></category>
		<category><![CDATA[Christmas in July]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[food and drink]]></category>
		<category><![CDATA[gifts]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[Product Placement]]></category>

		<guid isPermaLink="false">http://www.insidemedia.uk.com/blog/?p=41</guid>
		<description><![CDATA[One of the great features of the media is the pace at which it changes. New stories and features change the media landscape continuously but there are some staples that never grow old. Two or three consecutive days of sunshine &#8230; <a class="button" href="http://www.insidemedia.uk.com/blog/2011/06/summertime-ready-for-christmas/">Continue reading</a>]]></description>
		<wfw:commentRss>http://www.insidemedia.uk.com/blog/2011/06/summertime-ready-for-christmas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bloggers or blaggers?</title>
		<link>http://www.insidemedia.uk.com/blog/2011/05/bloggers-or-blaggers/</link>
		<comments>http://www.insidemedia.uk.com/blog/2011/05/bloggers-or-blaggers/#comments</comments>
		<pubDate>Fri, 20 May 2011 13:25:28 +0000</pubDate>
		<dc:creator>amy.finlayson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blaggers]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://insidemedia.preview.ventutec.com/blog/?p=20</guid>
		<description><![CDATA[With the meteoric rise of social media over the last few years, the PR landscape has evolved considerably. Engaging with stakeholders is no longer just a matter of convincing that golden gate keeper – the journalist. Facebook campaigns, twitter and &#8230; <a class="button" href="http://www.insidemedia.uk.com/blog/2011/05/bloggers-or-blaggers/">Continue reading</a>]]></description>
		<wfw:commentRss>http://www.insidemedia.uk.com/blog/2011/05/bloggers-or-blaggers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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