Author Archives: Simon Russell
Predictions for 2012, we can absolutely guarantee …
… that the number of major anniversaries and events of real significance in 2012, the continued exponential rise of bloggers and social media commentators and the breadth of topics that now find an audience means there will be more opportunities … Continue reading
Posted in Events, In The Media, PR tips
Tagged bloggers, content, Euro 2012, events, London 2012, media, newspapers, planning, PR, PR success
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Cider (in the) House Rules?
A regular theme in our industry is that activity undertaken (in-house or agency) needs to measureable – exactly right in my view. If we cannot know the impact of what we do, then what hope that we might demonstrate the … Continue reading
Posted in In The Media, PR tips
Tagged budgets, cider, engagement, great result, House of Commons, influence, measureable, NACM, results, value added, Westminster
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Engaging consumers?
Some might argue that consumers can be anything but engaging, but it is (rightly) the way of the world now that brands and businesses have the ambition to get closer to their customers. In some instances this was, and still … Continue reading
Posted in Events, In The Media, PR tips
Tagged beer, consumers, engaging, expert judge, great idea, rocket science, Sainsburys
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Summertime, ready for Christmas?
One of the great features of the media is the pace at which it changes. New stories and features change the media landscape continuously but there are some staples that never grow old. Two or three consecutive days of sunshine … Continue reading
Posted in PR tips
Tagged Christmas Gift Guide, Christmas in July, features, food and drink, gifts, magazines, newspapers, Product Placement
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