Blavod
Bar magazine, iGizmo, Delia Online
Blavod is the owner of premium spirits including the first ever black vodka — Blavod Black Vodka — and Blackwood's Gin.
Blavod Black Vodka is naturally coloured with Black catechu, a herb extract from the heartwood of acacia catechu. It achieves the distinctive colour without altering the taste.
Blackwood's is made using hand-harvested botanicals from the Shetland Islands. Each year is made from a batch of fresh botanicals, harvested sustainably, which means that Blackwood's is the only gin to have its own vintage.
Inside Media was tasked with raising awareness of these two premium spirits in the consumer and trade media.
PR support includes:
- Product placements
- Contributing to specialist and consumer interest features
- Submitting commentary on trade issues
- developing communication in support of the re-launch of Blavod